All About Dean Badcock &

Awakened Being Clinic

My name is Dean Badcock. I was born in England but grew up in New Zealand.

I have been fortunate to be able to live between both countries since gaining my qualifications and training. I operate my practice from Auckland, New Zealand and also provide web based access to my services.

Awakened Being Coach is my business name. Within the business I am the only practitioner and are responsible for the delivery of all the change work modalities offered.

How Did I Get Started?

My interest was sparked whilst experiencing clinical supervision in acupuncture. My clinical supervisor introduced the group to a field of human development called Neuro-linguistic Programming (NLP). As students we were being taught how to use NLP to integrate the skills of acupuncture excellence into our experience by use of Human Behavioural Modelling.

NLP is influenced by hypnosis and therapy principles. The rest is history, I trained in all three mentioned fields and seeked out training by the best teachers in those fields.

I started helping people with my therapeutic skills back in 2002 and have for most part consistently been active in the helping fields I am trained in.

You May Be Asking...What's In the Name?

Concept and Philosophy Behind the Name

The name 'Awakened Being' embodies the transformative journey that begins with a wake-up call—those defining moments when life demands clarity and change. Whether prompted by a health challenge, unresolved struggles, or a yearning for greater purpose, this awakening marks the start of intentional growth and self-discovery.

'Awakened Being' signifies not only the realisation that change is needed but also the integration and re-membering of all parts within us, along with new beliefs, actions, and choices that lead to lasting transformation.

A Holistic and Neuroscience-Driven Approach

At the core of my work is a blend of coaching and neuroscience-based training that bridges the gap between traditional therapeutic practices and transformative coaching. By integrating psycho-sensory methods, somatic principles, hypnotic coaching, and neuro-linguistic programming, I guide clients toward fast, efficient, and lasting change. This process is designed to unlock potential, resolve blocks, and create alignment across all areas of life.

ABC: A Foundational Principle

I use the acronym 'ABC' (AB also meaning Awakened Being & C referring to Clinic or Coach) distills the name and represents the core pillars of this work, with each principle infused with action, belief, and integration to support deep and sustainable growth:

Awareness: Awakening starts with awareness—a wake-up call that signals the need for change and growth.
Growth begins with awareness—acknowledging the need for change and recognising limiting patterns.

This involves taking intentional action to observe and understand your current mindset, uncovering beliefs that shape your behaviour, and integrating this understanding to create a strong foundation for transformation.

Balance: True balance comes from aligning beliefs, actions, and values across all areas of life:

---> Financial/Business & (Money Intelligence)

---> Fulfillment (Purpose)

---> Fitness/Body & Mind (Health)

---> Family/Relationships (Connection)

This means identifying where imbalance exists—whether in health, relationships, purpose, or emotional well-being—and actively working to restore harmony.

By integrating healthier habits and perspectives, you build a life that feels steady, grounded, and fulfilling.

Consciousness: Elevating consciousness is about making deliberate, informed choices that align with your core values.

It involves challenging old beliefs, replacing them with empowering ones, and integrating those shifts into daily life. (Sub)Conscious action drives change, enabling you to live authentically and intentionally.

This framework is designed to guide individuals toward a more integrated, self-led life where beliefs are aligned, actions are purposeful, and every part of the self works in harmony toward fulfillment and success.